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Observation of subjects always takes place within a particular setting (island, bias 1). It is limited in time (snapshot, bias 2). It is happening within a timeframe of subject’s current condition resulting from his/her latest interactions (bias 3). If the subject is aware of the observation, his/her behavior will be modified (spotlight, bias 4). The observer has a number of his/her own pre-existing programming (bias 5).

How can we be sure that the conclusions from the observation are peeled off of these factors?

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